07.12.21

Heymedia Sold to Obsidian

Heymate becomes co-owner of Obsidian Group in strategic transaction

Huge news! Obsidian has acquired Heymedia and Heymate simultaneously becomes a co-owner of Obsidian! This strategic transaction represents an exciting evolution for Heymedia. By joining forces with Obsidian, a leading digital marketing group, Heymedia gains access to greater resources, broader capabilities, and expanded market opportunities. For Heymate, becoming a co-owner of Obsidian provides strategic benefits:

• Participation in a larger, scaled digital marketing platform

• Access to Obsidian's extensive client base and service offerings

• Opportunity to contribute expertise and support continued growth

• Alignment with a proven, successful organization.
The transaction structure - selling Heymedia while gaining ownership in the larger Obsidian group - demonstrates our strategic approach to value creation and portfolio management. We are excited about this partnership and the opportunities it creates for all stakeholders.

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