12.09.25

Pace Group Invests in Carzilla

Subsidiary Pace Group invested in Danish car tech startup to streamline car purchasing.

Heymate's subsidiary, Pace Group, has invested in the Danish car technology startup Carzilla. The investment aims to streamline the car purchasing process for consumers while delivering qualified, purchase-ready customers to car dealers, allowing them to save time and focus on genuine buyers. Carzilla achieves this by combining expert knowledge with intelligent algorithms and impartial guidance. This enables consumers to clarify their needs and budget in advance, while car dealers only meet customers with genuine purchase intention. According to Rasmus Krath, Director and Partner at Pace Group: "Carzilla's platform makes it possible to offer consumers the guidance they seek, while dealers receive qualified leads without increasing their marketing budgets. It's a win-win for both parties." Carzilla will continue as an independent brand but will be integrated with Pace's existing platforms, including Bilhandel.dk, Tjekbil.dk, and Smartsalg. Together, these create a comprehensive entry point covering the entire car journey – from initial consideration to final purchase.

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