vuffeli - hey:mate

12.06.25

Our Subsidiary Admill Has Invested in Vuffeli

A collaboration continues with Jan Lehrmann and the team from LoveMondays

Heymate's subsidiary Admill has made an investment in Vuffeli, a dog food company. It will be a pleasure to do business again with Jan Lehrmann and the skilled team from LoveMondays. Vuffeli received the largest investment in the history of the Danish TV show Løvens Hule (Lion's Den), and Heymate previously assisted with digital marketing. Currently, Vuffeli fills over 12,000 dog bowls daily. Going forward, Admill will leverage its digital expertise to help more dog owners access what we believe is the market's superior dog food product.

Concept:

Vuffeli is a Danish, user-friendly subscription service for dog food at a great price, making it easy to get high-quality nutrition delivered straight to your door.

Founded:

Founded by Mads Gleitze Smith and Christian Yding in 2018

Partnered:

We proudly partnered with Vuffeli in 2025

VISIT VUFFELI

Want to be a part of the family?
We are always on the look for new and wonderful founders. If that is you, don't hesitate to contact us

CVR 39122040